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	<title>Creativity is King &#187; Crooked Tongues</title>
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	<description>Finding creativity everywhere (or lack there of).</description>
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		<title>adidas Consortium Project.</title>
		<link>http://www.jgoodsonline.com/blog/2008/10/adidas-consortium-project/</link>
		<comments>http://www.jgoodsonline.com/blog/2008/10/adidas-consortium-project/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 19:46:27 +0000</pubDate>
		<dc:creator>njg</dc:creator>
				<category><![CDATA[The Sneaker Culture]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Alife]]></category>
		<category><![CDATA[Consortium]]></category>
		<category><![CDATA[Crooked Tongues]]></category>
		<category><![CDATA[Dave's Quality Meat]]></category>
		<category><![CDATA[Dunk]]></category>
		<category><![CDATA[Kid Robot]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Women's]]></category>

		<guid isPermaLink="false">http://www.thejgcustoms.com/blog/?p=346</guid>
		<description><![CDATA[I don&#8217;t know the exact details behind the genesis of this project, but from what I understand adidas allowed a bunch of different retailers to offer up their own interpretations of a shoe from adidas&#8217; ZX series. The shoes came out alphabetically for some reason (i.e. Q = Dave&#8217;s Quality Meats, R = Alife Rivington [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know the exact details behind the genesis of this project, but from what I understand adidas allowed a bunch of different retailers to offer up their own interpretations of a shoe from adidas&#8217; ZX series. The shoes came out alphabetically for some reason (i.e. Q = Dave&#8217;s Quality Meats, R = Alife Rivington Club, etc.) and the last set of them just showed up at stores this past weekend.</p>
<p>The pictures of these have been around for a few weeks, but I feel like they are worth showing because of how excellent all of the shoes turned out. These are simple, interesting colorways and it&#8217;s impressive that stores that (presumably) have little to no experience designing shoes can come up with such compelling stuff. Is it worth the extra coin on the consumer&#8217;s end for a little co-branding? Sure, why not. Even though these companies won&#8217;t see much of the ultimate profit, I suppose adidas should be rewarded for picking companies/colorways that weren&#8217;t total shit.</p>
<p>Here&#8217;s some pics of the most recent pack.</p>
<p>Wood Wood</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-wood-wood-01.jpg"><img class="alignnone size-full wp-image-347" title="adidas-azx-zx9000-wood-wood-01" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-wood-wood-01.jpg" alt="" width="500" height="290" /></a></p>
<p>Dave&#8217;s Quality Meat</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx90-dqm-01.jpg"><img class="alignnone size-full wp-image-348" title="adidas-azx-zx90-dqm-01" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx90-dqm-01.jpg" alt="" width="500" height="297" /></a></p>
<p>SneakersnStuff</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx450-sns-05.jpg"><img class="alignnone size-full wp-image-349" title="adidas-azx-zx450-sns-05" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx450-sns-05.jpg" alt="" width="500" height="292" /></a></p>
<p>Alife</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx7000-arc-01.jpg"><img class="alignnone size-full wp-image-350" title="adidas-azx-zx7000-arc-01" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx7000-arc-01.jpg" alt="" width="500" height="309" /></a></p>
<p>Crooked Tongues</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-crooked-tongues-04.jpg"><img class="alignnone size-full wp-image-351" title="adidas-azx-zx9000-crooked-tongues-04" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-crooked-tongues-04.jpg" alt="" width="500" height="297" /></a></p>
<p>Styles VA</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-va-06.jpg"><img class="alignnone size-full wp-image-352" title="adidas-azx-zx9000-va-06" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-va-06.jpg" alt="" width="500" height="296" /></a></p>
<p>(This being one of the coolest shoes I&#8217;ve seen in the past several months. <a href="http://www.eukicks.com/wp-content/uploads/2008/08/rtemagicc_nike-loopwheeler-blazer-hi-1.jpg">Nike Loopwheeler</a> what?)</p>
<p>And now, just for a special little Monday treat, let&#8217;s run through some store/clothing brand collaborations that failed miserably. (And by &#8220;failed&#8221;, I mean &#8220;are ugly&#8221;. I don&#8217;t give a flying 747 fuck what they sell for on eBay.) Now remember, the &#8220;badness&#8221; (and that&#8217;s bad meaning bad, not bad meaning good) of each of these is purely my opinion. So, if you disagree&#8230;keep it to yourself so you don&#8217;t look like an idiot.</p>
<p>(Try as I might, I was unable to find any particularly egregious adidas collabos. And I did try. As far as I&#8217;m concerned, their collaborations bat with a pretty high average. Something Nike should look into: not greenlighting every single fucking &#8220;Nike x ______&#8221; that they come across. Give the interesting collabos to people that actually deserve them. Like JGoods, for example.)</p>
<p>Nike Dunk x Undefeated. I&#8217;ll be the first to say that Undefeated has come out with some great shoes under the Nike banner, but goddamn&#8230;these are fucking disgusting. The &#8220;throw some random colors together&#8221; concept (always a risky move) failed here. Failed very, very badly.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-undefeated-1.jpg"><img class="alignnone size-full wp-image-353" title="nike-undefeated-1" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-undefeated-1.jpg" alt="" width="500" height="357" /></a></p>
<p>Jordan I x Levi&#8217;s. There&#8217;s nothing that says &#8220;Air Jordan&#8221; to me like some&#8230;Levi&#8217;s denim(?)</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-air-jordan-1-levis-denim-pack.jpg"><img class="alignnone size-full wp-image-355" title="nike-air-jordan-1-levis-denim-pack" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-air-jordan-1-levis-denim-pack.jpg" alt="" width="500" height="340" /></a></p>
<p>Nike AM1 x Kid Robot. The always classic hot pink, bright orange, metallic gold colorway. There&#8217;s no way Swizz Beatz saw these and signed off on them&#8230;<a href="http://dapoandtomi.files.wordpress.com/2008/02/swizzyfresh.jpg">is there?</a></p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-kid-robot.jpg"><img class="alignnone size-full wp-image-356" title="nike-kid-robot" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-kid-robot.jpg" alt="" width="500" height="772" /></a></p>
<p>Nike x Liberty Fabric. Now I realize these are for women&#8230;but would women even like these? They look like something Olivia Newton-John would have worn in the &#8220;Let&#8217;s Get Physical&#8221; music video. Ugh. Although, for that special brand of dude that likes buying Nike women&#8217;s shoes (go to <a href="http://www.niketalk.com">www.niketalk.com</a> and click &#8220;Nike Retro&#8221;), these would have gone great with a circa 2005-2006 Leroy Jenkins all over print hoodie. Think about it.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-liberty-flower-co.jpg"><img class="alignnone size-full wp-image-357" title="nike-liberty-flower-co" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-liberty-flower-co.jpg" alt="" width="500" height="290" /></a></p>
<p>Reebok x Monopoly (or Parker Bros., more likely). These are actually awesome, and I didn&#8217;t know they existed until about 20 minutes ago. The concept of combining shoes with board games just about caused my mind grapes to explode. SO. MANY. POSSIBILITIES. You could design a Dunk Low to look like a Hungry Hungry Hippo. You could do a Nike Terminator with the big &#8220;N I K E&#8221; on the back made out of Scrabble pieces (with their respective point scores!). You could sell a giant pack of solid colored Dunks in an oversize Trivial Pursuit game piece. The possibilities are endless. Nike: if Reebok has Parker Bros. locked up, get on the phone with Milton Bradley ASAP.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/reebok-x-monopoly31.jpg"><img class="alignnone size-full wp-image-354" title="reebok-x-monopoly31" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/reebok-x-monopoly31.jpg" alt="" width="500" height="351" /></a></p>
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