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	<title>Creativity is King &#187; Alife</title>
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	<link>http://www.jgoodsonline.com/blog</link>
	<description>Finding creativity everywhere (or lack there of).</description>
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		<title>Alife and New Era</title>
		<link>http://www.jgoodsonline.com/blog/2008/11/alife-and-new-era/</link>
		<comments>http://www.jgoodsonline.com/blog/2008/11/alife-and-new-era/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 21:53:20 +0000</pubDate>
		<dc:creator>JGoodsTeam</dc:creator>
				<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Alife]]></category>
		<category><![CDATA[New Era]]></category>
		<category><![CDATA[puma]]></category>
		<category><![CDATA[reebok pump]]></category>

		<guid isPermaLink="false">http://www.thejgcustoms.com/blog/?p=557</guid>
		<description><![CDATA[Alife is currently one of my favorite clothing brands out. For those who don&#8217;t know anything about it (probably a majority of people who read this blog), it is a retail store and a clothing brand based out of NYC. They also make shoes&#8230;I&#8217;m not a fan of their shoes aside from a few exceptions. [...]]]></description>
			<content:encoded><![CDATA[<p>Alife is currently one of my favorite clothing brands out. For those who don&#8217;t know anything about it (probably a majority of people who read this blog), it is a retail store and <a href="http://alifenyc.com">a clothing brand based out of NYC.</a> They also make shoes&#8230;I&#8217;m not a fan of their shoes aside from a few exceptions.</p>
<p>Their collaborations with major shoe companies have come out really nice. For example, here&#8217;s what they did with Puma:</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/11/alife_puma_first_round.jpg"><img class="alignnone size-full wp-image-580" title="alife_puma_first_round" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/11/alife_puma_first_round.jpg" alt="" width="482" height="490" /></a></p>
<p>Here&#8217;s what they did with Reebok:</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/11/reebok-pump-court-victory-alife.jpg"><img class="alignnone size-full wp-image-581" title="reebok-pump-court-victory-alife" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/11/reebok-pump-court-victory-alife.jpg" alt="" width="500" height="409" /></a></p>
<p>The cool thing about these Pumps (no, not the lacing) was that they had a tennis ball texture. They put out some other colorways too.</p>
<p>Now, I don&#8217;t know if Alife put out these new hats based off their success with the Pumps, but either way, this are really nice. They also have that &#8220;tennis ball texture&#8221;. I love the huge cursive logo and I might pick up the black or the white.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/11/alife-new-era-ball-out.jpg"><img class="alignnone size-full wp-image-582" title="alife-new-era-ball-out" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/11/alife-new-era-ball-out.jpg" alt="" width="500" height="476" /></a></p>
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		<item>
		<title>adidas Consortium Project.</title>
		<link>http://www.jgoodsonline.com/blog/2008/10/adidas-consortium-project/</link>
		<comments>http://www.jgoodsonline.com/blog/2008/10/adidas-consortium-project/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 19:46:27 +0000</pubDate>
		<dc:creator>njg</dc:creator>
				<category><![CDATA[The Sneaker Culture]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Alife]]></category>
		<category><![CDATA[Consortium]]></category>
		<category><![CDATA[Crooked Tongues]]></category>
		<category><![CDATA[Dave's Quality Meat]]></category>
		<category><![CDATA[Dunk]]></category>
		<category><![CDATA[Kid Robot]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Women's]]></category>

		<guid isPermaLink="false">http://www.thejgcustoms.com/blog/?p=346</guid>
		<description><![CDATA[I don&#8217;t know the exact details behind the genesis of this project, but from what I understand adidas allowed a bunch of different retailers to offer up their own interpretations of a shoe from adidas&#8217; ZX series. The shoes came out alphabetically for some reason (i.e. Q = Dave&#8217;s Quality Meats, R = Alife Rivington [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know the exact details behind the genesis of this project, but from what I understand adidas allowed a bunch of different retailers to offer up their own interpretations of a shoe from adidas&#8217; ZX series. The shoes came out alphabetically for some reason (i.e. Q = Dave&#8217;s Quality Meats, R = Alife Rivington Club, etc.) and the last set of them just showed up at stores this past weekend.</p>
<p>The pictures of these have been around for a few weeks, but I feel like they are worth showing because of how excellent all of the shoes turned out. These are simple, interesting colorways and it&#8217;s impressive that stores that (presumably) have little to no experience designing shoes can come up with such compelling stuff. Is it worth the extra coin on the consumer&#8217;s end for a little co-branding? Sure, why not. Even though these companies won&#8217;t see much of the ultimate profit, I suppose adidas should be rewarded for picking companies/colorways that weren&#8217;t total shit.</p>
<p>Here&#8217;s some pics of the most recent pack.</p>
<p>Wood Wood</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-wood-wood-01.jpg"><img class="alignnone size-full wp-image-347" title="adidas-azx-zx9000-wood-wood-01" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-wood-wood-01.jpg" alt="" width="500" height="290" /></a></p>
<p>Dave&#8217;s Quality Meat</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx90-dqm-01.jpg"><img class="alignnone size-full wp-image-348" title="adidas-azx-zx90-dqm-01" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx90-dqm-01.jpg" alt="" width="500" height="297" /></a></p>
<p>SneakersnStuff</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx450-sns-05.jpg"><img class="alignnone size-full wp-image-349" title="adidas-azx-zx450-sns-05" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx450-sns-05.jpg" alt="" width="500" height="292" /></a></p>
<p>Alife</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx7000-arc-01.jpg"><img class="alignnone size-full wp-image-350" title="adidas-azx-zx7000-arc-01" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx7000-arc-01.jpg" alt="" width="500" height="309" /></a></p>
<p>Crooked Tongues</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-crooked-tongues-04.jpg"><img class="alignnone size-full wp-image-351" title="adidas-azx-zx9000-crooked-tongues-04" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-crooked-tongues-04.jpg" alt="" width="500" height="297" /></a></p>
<p>Styles VA</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-va-06.jpg"><img class="alignnone size-full wp-image-352" title="adidas-azx-zx9000-va-06" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/adidas-azx-zx9000-va-06.jpg" alt="" width="500" height="296" /></a></p>
<p>(This being one of the coolest shoes I&#8217;ve seen in the past several months. <a href="http://www.eukicks.com/wp-content/uploads/2008/08/rtemagicc_nike-loopwheeler-blazer-hi-1.jpg">Nike Loopwheeler</a> what?)</p>
<p>And now, just for a special little Monday treat, let&#8217;s run through some store/clothing brand collaborations that failed miserably. (And by &#8220;failed&#8221;, I mean &#8220;are ugly&#8221;. I don&#8217;t give a flying 747 fuck what they sell for on eBay.) Now remember, the &#8220;badness&#8221; (and that&#8217;s bad meaning bad, not bad meaning good) of each of these is purely my opinion. So, if you disagree&#8230;keep it to yourself so you don&#8217;t look like an idiot.</p>
<p>(Try as I might, I was unable to find any particularly egregious adidas collabos. And I did try. As far as I&#8217;m concerned, their collaborations bat with a pretty high average. Something Nike should look into: not greenlighting every single fucking &#8220;Nike x ______&#8221; that they come across. Give the interesting collabos to people that actually deserve them. Like JGoods, for example.)</p>
<p>Nike Dunk x Undefeated. I&#8217;ll be the first to say that Undefeated has come out with some great shoes under the Nike banner, but goddamn&#8230;these are fucking disgusting. The &#8220;throw some random colors together&#8221; concept (always a risky move) failed here. Failed very, very badly.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-undefeated-1.jpg"><img class="alignnone size-full wp-image-353" title="nike-undefeated-1" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-undefeated-1.jpg" alt="" width="500" height="357" /></a></p>
<p>Jordan I x Levi&#8217;s. There&#8217;s nothing that says &#8220;Air Jordan&#8221; to me like some&#8230;Levi&#8217;s denim(?)</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-air-jordan-1-levis-denim-pack.jpg"><img class="alignnone size-full wp-image-355" title="nike-air-jordan-1-levis-denim-pack" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-air-jordan-1-levis-denim-pack.jpg" alt="" width="500" height="340" /></a></p>
<p>Nike AM1 x Kid Robot. The always classic hot pink, bright orange, metallic gold colorway. There&#8217;s no way Swizz Beatz saw these and signed off on them&#8230;<a href="http://dapoandtomi.files.wordpress.com/2008/02/swizzyfresh.jpg">is there?</a></p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-kid-robot.jpg"><img class="alignnone size-full wp-image-356" title="nike-kid-robot" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-kid-robot.jpg" alt="" width="500" height="772" /></a></p>
<p>Nike x Liberty Fabric. Now I realize these are for women&#8230;but would women even like these? They look like something Olivia Newton-John would have worn in the &#8220;Let&#8217;s Get Physical&#8221; music video. Ugh. Although, for that special brand of dude that likes buying Nike women&#8217;s shoes (go to <a href="http://www.niketalk.com">www.niketalk.com</a> and click &#8220;Nike Retro&#8221;), these would have gone great with a circa 2005-2006 Leroy Jenkins all over print hoodie. Think about it.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-liberty-flower-co.jpg"><img class="alignnone size-full wp-image-357" title="nike-liberty-flower-co" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/nike-liberty-flower-co.jpg" alt="" width="500" height="290" /></a></p>
<p>Reebok x Monopoly (or Parker Bros., more likely). These are actually awesome, and I didn&#8217;t know they existed until about 20 minutes ago. The concept of combining shoes with board games just about caused my mind grapes to explode. SO. MANY. POSSIBILITIES. You could design a Dunk Low to look like a Hungry Hungry Hippo. You could do a Nike Terminator with the big &#8220;N I K E&#8221; on the back made out of Scrabble pieces (with their respective point scores!). You could sell a giant pack of solid colored Dunks in an oversize Trivial Pursuit game piece. The possibilities are endless. Nike: if Reebok has Parker Bros. locked up, get on the phone with Milton Bradley ASAP.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/reebok-x-monopoly31.jpg"><img class="alignnone size-full wp-image-354" title="reebok-x-monopoly31" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/10/reebok-x-monopoly31.jpg" alt="" width="500" height="351" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Tweed</title>
		<link>http://www.jgoodsonline.com/blog/2008/09/tweed/</link>
		<comments>http://www.jgoodsonline.com/blog/2008/09/tweed/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 16:47:16 +0000</pubDate>
		<dc:creator>Kells™</dc:creator>
				<category><![CDATA[The Sneaker Culture]]></category>
		<category><![CDATA[Alife]]></category>
		<category><![CDATA[Tweed]]></category>

		<guid isPermaLink="false">http://www.thejgcustoms.com/blog/?p=263</guid>
		<description><![CDATA[A while back I posted some photos of the gray Alife Tweed Everybody Hi.  For those of you who don&#8217;t remember them here is a photo to refresh your memory, naturally and excusably clogged with bong resin, Franzia and reruns of Californication. Well,  two new colorways have dropped that got me very excited.  This herringbone [...]]]></description>
			<content:encoded><![CDATA[<p>A while back I posted some photos of the gray Alife Tweed Everybody Hi.  For those of you who don&#8217;t remember them here is a photo to refresh your memory, naturally and excusably clogged with bong resin, Franzia and reruns of Californication.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alife-nyc-tweed.jpg"><img class="alignnone size-full wp-image-264" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alife-nyc-tweed.jpg" alt="" width="480" height="321" /></a></p>
<p>Well,  two new colorways have dropped that got me very excited.  This herringbone pattern in the blue and gold looks very nice.  Something about these shoes just feels right and makes me feel all warm inside like a cup of nana Kanagawa&#8217;s White tea.  These are nice change of pace from the billboardesque sneakers we have become accustomed to seeing from Alife <a href="http://hypebeast.com/image/2008/02/alife-2008-ss-footwear-7.jpg">recently</a>.</p>
<p><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed8.jpg"><img class="alignnone size-full wp-image-265" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed8.jpg" alt="" width="480" height="273" /></a><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed3.jpg"><img class="alignnone size-full wp-image-266" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed3.jpg" alt="" width="480" height="319" /></a><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed7.jpg"><img class="alignnone size-full wp-image-267" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed7.jpg" alt="" width="480" height="310" /></a><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed2.jpg"><img class="alignnone size-full wp-image-268" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed2.jpg" alt="" width="480" height="301" /></a><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed4.jpg"><img class="alignnone size-full wp-image-269" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed4.jpg" alt="" width="480" height="270" /></a><a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed.jpg"><img class="alignnone size-full wp-image-270" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/alifetweed.jpg" alt="" width="480" height="314" /></a></p>
<p>I can&#8217;t say much good about these shoes that isn&#8217;t very obvious by the pictures.  A very nice casual shoe that could be totally destroyed if worn in conjunction with one of those stupid fucking tweed hats&#8230;<a href="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/tweed-hat1.jpg"><img class="alignnone size-full wp-image-272" src="http://www.thejgcustoms.com/blog/wp-content/uploads/2008/09/tweed-hat1.jpg" alt="" width="335" height="378" /></a></p>
<p>Don&#8217;t do it.  It&#8217;s not worth it.</p>
<p>[Photos by <a href="http://complex.com">Complex</a>]</p>
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