Creativity is King » The Sneaker Culture

JGoods Featured in Sneaker Freaker Magazine

Kells™ — Tue, 08 Jun 2010 15:10:43 +0000

The JGoods Sneaker Customization kit was recently featured in Issue 18 of Sneaker Freaker Magazine. Born and bred out of Melbourne, Australia, SNKRFRKR has gone onto become the highest publicized independent magazine globally, keeping sneaker freaks all over the world informed with their Boogazine and their website.

JGoods has made custom shoes for Jay-Z and Pharrell Williams amongst others, and now the crew have produced this handy custom sneaker kit. With brushes, paints and other odds-and-ends included, all you need to add are fresh sneakers and a healthy dose of creativity.

www.jgoodsonline.com

Hit the jump to order your copy today.

A Look Inside Phenom: Not Your Ordinary Shop

Kells™ — Fri, 14 May 2010 17:45:26 +0000

Uptown Minneapolis, May 14, 2010 — 4 months ago, craft paper covered the windows at 2829 Hennepin Ave. and passerby’s have been left to wonder what madness is hiding within.

Behind all that paper, the crew at Phenom has been working feverishly to turn their vision into something real, something truly special. I’ve been very blessed to have had the opportunity to take part in the transformation, lending a hand when I could, standing by in awe most often.

On the eve of their soft-opening, we spent the night at the shop enjoying good company and all that has been accomplished over the past several months. Before I give everything away I’ll share with you a few photos from late last night. No dialogue, just a glimpse at what is sure to be something extraordinary.

Congratulations to the entire Phenom Family and a special tribute to our dude, Max Live. The heart, soul and genius who’s been on a perpetual grind behind the paper since day one.

Slow down kid, you earned it.

***Phenom will be open for business tomorrow from 12-7. Stop in and check out the work! ***

Vans Vault x MLB – Opening Day Collection

Suufs_the_Trufs — Mon, 05 Apr 2010 21:28:35 +0000

Vans and Major League Baseball are teaming up to bring you a classic sneaker for your corresponding hometown team. Only 12 pairs made per city and they come with a matching Majestic Authentic jersey. Check out the details below to find a store near you.

12 pairs of Boston’s Authentic LX went on sale Saturday, April 3rd at 11 am, only at Bodega in Boston.

12 pairs of Atlanta’s Authentic LX go on sale Monday, April 5th at 12pm, only at Wish in Atlanta.

12 pairs of Chicago’s Chukka LX go on sale Monday, April 5th at 11 am, only at St. Alfred in Chicago.

12 pairs of Oakland’s Chukka LX go on sale Monday, April 5th at 11 am, only at Bows & Arrows in Berkeley.

12 pairs of Anaheim’s Chukka LX go on sale Monday, April 5th at 11 am, only at Proper in Long Beach.

12 pairs of the Washington’s Authentic LX go on sale Monday, April 5th at 11 am, only at Commonwealth in Washington, DC.

12 pairs of the Anaheim’s Old Skool LX go on sale Monday, April 5th at 11:30 am, only at Blends in Costa Mesa.

12 pairs of New York’s Era LX go on sale Monday, April 5th at 12 pm, only at Premium Goods in Brooklyn.

Nike Sportswear Stickball Tournament 4.4.10

Suufs_the_Trufs — Fri, 02 Apr 2010 18:00:26 +0000

Too bad it’s on Easter… I feel like they could have gotten a better turnout having it another day, but regardless very cool…

Press release from Nike Sportswear

Join us for the first ever Nike Sportswear Stickball Tournament  Sunday April 4, 2010

Mercer st between Grand and Canal St.

First pitch at 3pm

Music by Q-Tip

Street Food & More…..

Followed by Yankee vs Boston opening day screening and Q+A with the Emperor’s Stickball League 7-10pm

Nike Sportswear at 21 Mercer

Great New Nike Air Max Commercial

Suufs_the_Trufs — Fri, 02 Apr 2010 06:05:43 +0000

Great new Nike commercial featuring Brandon Roy, Maria Sharapova, John McEnroe, Carl Lewis, Troy Polamula, Paul Rodriguez, and Paula Radcliffe. All the athletes previously mentioned donated their air to make a better athlete through the Nike Air Max shoes…

10.Deep x adidas Originals Consortium Stan Smith Mid

Suufs_the_Trufs — Thu, 01 Apr 2010 19:55:18 +0000

If you haven’t seen these yet, check out the pics of the 10.Deep x adidas collaboration on the Stan Smith Mid shoe. They are set to release April 10th. This joint effort, named ‘Raw Dogs’ sees OG New York based street-wear brand 10.Deep sprinkle some of their style on the Stan Smith Mid to produce a version worthy of both brand’s combined heritage. The name plays off the rawhide laces and graphical monster mouth sock-liner while taking inspiration from the ongoing series of sticker attack tees from 10.Deep.

Jordan Jeter Throwback Baseball Trainer

Suufs_the_Trufs — Wed, 31 Mar 2010 21:09:24 +0000

Derek Jeter – Nine Defining Moments – One Definitive Shoe

For the Jeter Throwback, Jordan Brand collaborates the shoes Jeter wore in his nine most iconic career moments to make the ultimate baseball trainer. The shoe will be released in 3 different colorways and will retail at $100. The Black/Metallic Silver-White colorway is available now. The White/White-Pitch Blue colorway will release in June. No word yet on when the Light Graphite/White-Stealth-Pitch Black colorway will release. Check it out more on the Jumpman website…

JGoods Spring 2010 Survival Guide

Kells™ — Thu, 25 Mar 2010 22:20:53 +0000

With almost a full week of spring under our belt, I thought I’d share with you a few items to keep you looking and feeling your best this season.
In reality, none of these items are imperative to one’s survival, but for the sake of a headline, let’s roll with it.

Enjoy.

SUPER “PEOPLE” SUNGLASSES
A classic pair of sunglasses comfortable for any occasion are a must this season. Italian eyewear company Super reveal a new model from its upcoming collection for Spring/Summer 2010. The “People” frame features another familiar retro style silhouette from Super with slight adjustments made to the traditionally flat top. The Super “People” is a slightly smaller-framed yet meticulously designed piece of unisex eyewear. A timeless frame featuring the highly coveted Carl Zeiss lenses.

FILSON WEEKEND DUFFLE
You must have a duffel bag in a perfect weekend size. This bag will, quite literally, leave you high and dry because the canvas is oil treated and the leather is 100% vegetable tanned for maximum water resistance. Filson then adds the snap closure and leather work of a higher caliber than the stuff in your car. The end result is a bag that will always look good – rain or shine.

APC NEW STANDARD RAW
A nice pair of denim that can be dressed up or down in any case. The New Standard was created by A.P.C.’s founder Jean Touitou in 1978. His intention was to create the perfect raw jean by stripping away all details. He created a classic straight leg in raw Japanese selvage denim inspired by the 501 fit from Levi’s. A.P.C.’s run big and will stretch out, so buy two sizes smaller than your regular size for the best fit. For the best aging results wear for six months before washing.

RALPH LAUREN SEERSUCKER SHORTS
Classic-fitting golf short, tailored in a lightweight cotton seersucker for handsome preppy style out on the links. Lose the fruity belt and untuck the shirt and they’ll wear just as well with a graphic tee and some sneakers.

ONTOUR FISHERMEN’S FRIEND
A fisherman at the seaside. Ontour crosses the borders between streetwear, fashion and product design and mixes strong eye-catching graphics with more sophisticated, subtle garments. One of my favorite pieces from arguably the best collection of the season, men’s and women’s. Unfortunately, its almost impossible to find in the states. Wah.

AIR JORDAN VI WHITE / VARSITY RED
A picture is worth a thousand words, or something. The white/varsity red Air Jordan VI is set to release on June 12th of this year and is certainly going to garner as much attention as its black counterpart that released a short while ago.

3SIXTEEN UTILITY SHIRT – WHITE COTTON
A well crafted, white, utility shirt should be a staple in any wardrobe. This long sleeve shirt shares the same characteristics as their previous utility shirts, including a crossed back yoke, asymmetrical pocket flaps, herringbone twill sleeve straps, and a hidden 3sixteen embroidery underneath the front placket. Its the details that count.

TANNER GOODS STANDARD BELT – NATURAL/NICKEL
Toss out your plaid D-ring belt, I don’t care if you’ve had it since the fifth grade. The Standard belt is Tanner Good’s signature product, emphasizing classic, utilitarian styling. Each belt is constructed from 11 oz. vegetable dyed English Bridle leather, and features a nickel-plated roller buckle and keeper set. The edges are burnished and waxed by hand. Each belt is hand-made in Portland, Ore. and stamped with their signature makers mark.

PENFIELD HUDSON WAX SPRING JACKET
Always be prepared for the elements. Penfield’s Hudson Wax Cloth is a densely woven, 65/35 poly-cotton blend with an environmentally friendly dry wax impregnation, making the material not only windproof and water-repellent but also extremely durable. This hard wearing fabric wicks moisture effectively away from the body and is the perfect solution for life in the open. Due to the nature of the wax impregnation, the surface of the fabric may appear marked; these natural imperfections after time will enhance the overall look of the garment.

WHITE MOLESKIN NOTEBOOK
Whether journaling about life’s intricacies or drawing bongs and bubble letters, do it with class. Moleskine is a brand that identifies a family of notebooks, diaries, and city guides: flexible and brilliantly simple tools for use both in everyday and extraordinary circumstances, ultimately becoming an integral part of one’s personality.

NIKE SB STEFAN JANOSKI PACIFIC BlLUE/WHITE
With a simple, casual build, the Janoski is a great spring shoe that can be worn with shorts or pants. A vibrant pacific blue makes up most of the base, while a white swoosh and white shoelaces give it a nice, color contrast. To compliment these attributes, this SB Stefan Janoski is finished with a white, vulcanized rubber sole. Not for everyone, but a nice look nonetheless.

Wear sunscreen and be nice to people.

PF Flyers – Bob Cousy All-American

Suufs_the_Trufs — Thu, 25 Mar 2010 21:22:37 +0000

“We used to go out and buy our own sneakers each season,” recalls Cousy, “with our own money. If they wore out, you’d have to buy another pair.” The year was 1953 and PF Flyers and Bob Cousy were both on the brink of enormous popularity. They were also about to make history together in the first ever affiliation between a pro basketball player and sneaker company. Cousy catapulted into superstardom wearing custom PF Flyers. Cousy and PF worked together throughout his prestigious career, developing a string of innovative basketball sneakers, high top and low. All featured PF’s patented Posture Foundation insole technology, the comfort and support secret to helping you “play at full speed longer.” Other advances such as the Gullwing Closure™ were inspirations drawn from the breakthrough personal style and élan of Bob Cousy.

“PF Flyers, Shoes guaranteed to make a kid run faster and jump higher.”

Via Pfflyers.com

The Wackness- Nike SB Dunk High ‘Skunk’

Suufs_the_Trufs — Thu, 25 Mar 2010 16:32:30 +0000

Nike seems to be focusing a lot of time on their SB line lately. Something about the newest colorway makes me think their time could be better spent elsewhere. The Nike SB ‘Skunk” has 3 different shades of green suede on the base of the shoe mixed with a purple swoosh and orange stitching. Simply put, I don’t think I’ve ever seen an uglier pair of shoes.