Uptown Minneapolis, May 14, 2010 — 4 months ago, craft paper covered the windows at 2829 Hennepin Ave. and passerby’s have been left to wonder what madness is hiding within.
Behind all that paper, the crew at Phenom has been working feverishly to turn their vision into something real, something truly special. I’ve been very blessed to have had the opportunity to take part in the transformation, lending a hand when I could, standing by in awe most often.
On the eve of their soft-opening, we spent the night at the shop enjoying good company and all that has been accomplished over the past several months. Before I give everything away I’ll share with you a few photos from late last night. No dialogue, just a glimpse at what is sure to be something extraordinary.







Congratulations to the entire Phenom Family and a special tribute to our dude, Max Live. The heart, soul and genius who’s been on a perpetual grind behind the paper since day one.

Slow down kid, you earned it.
***Phenom will be open for business tomorrow from 12-7. Stop in and check out the work! ***




May 14th, 2010 at 1:03 pm
WOW! FRESSSSHHHH
May 14th, 2010 at 2:24 pm
It looks tight ass hell!